Useful SEO Tools for Beginners

This page has been compiled to provide you with a collection of free SEO tools that you can use without any specific SEO knowledge.

Although the below SEO tools are easy to use even if you have very little experience in SEO, if you don't know the basics of coding, you, most likely, won't be able to implement some of the suggestions.

However, you can determine that your website has certain problems and point these problems out to your digital marketing consultant. If you don't have one, simply contact us - we'll be more than happy to assist.

Google Analytics

Google Analytics is a free web analytics service offered by Google that allows you to analyse and better understand your website's visitors and their behaviour. Google Analytics provides valuable insights including how many people have visited your site at a given period of time, where did they come from, how did they find your website, what pages did they viewed, what action did they take and much more.

Where to start: Google Analytics for Beginners

Google Search Console

Google's Search Console is a collection of tools and reports help you measure your website's traffic, diagnose and fix issues and monitor your website "health". Search Console allows you to understand how Google sees your site and improve your online performance.

Tip: Don't forget to enable Search Console data sharing in your Google Analytics.

Xenu's Link Sleuth

Xenu's Link Sleuth is a crawling software that detects broken links (internal and external) and missing files on your website. It performs verification on normal links, images, frames, backgrounds, and local image maps.

Xenu's Link Sleuth is free to download and easy to use.

XML Sitemap Generator

XML Sitemap Generator allows you to create an XML sitemap that can be submitted to Google and other search engines to help them to crawl your website to find out what web pages are present and keep them informed of changes to your site. XML sitemaps allow the search engines to index your wb pages faster and more efficiently.

No registration required and you get your sitemap ready immediately.

Google's Mobile-Friendly Testing Tool

Having a mobile-friendly website is a critical part of your online presence. In many countries, smartphone traffic now exceeds desktop traffic. If you haven't made your website mobile-friendly, you should. Search Console's Mobile-Friendly Test Tool is a quick, easy way to test whether a page on your site is mobile-friendly.

Mobile-Friendly Testing Tool is now part of Google's Search Console.

Google's PageSpeed Insights

PageSpeed Insights analyses the content of a web page, reports on the performance of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved.

Page speed is not only important to user experience. Google has indicated site speed is one of the signals used by its algorithm to rank pages.

Experte - Bulk Page Speed Test

This tool allows you to test the speed and determine Core Web Vitals of up to 500 URLs in one go.

It uses the same data as Google PageSpeed Insights. Therefore, its results are 100% comparable.

W3C Markup Validator

W3C Markup Validator is a free tool.

It validates HTML files for compliance against the W3C standards and performs linting to assess code quality against best practices.

Schema Markup Generator (JSON-LD) markup is code that you place on your website to help the search engines return more informative results for users. Use this Structured Data Generator to create JSON-LD markups, including all of the required item properties and more.

Structured data markup can help search engines understand your web page content and make it more indexable than websites without markups.

Google's Keyword Planner

Google Keyword Planner will help you find the keywords and phrases that are most relevant for your business. The tool gives you insights into how often certain words are searched and how those searches have changed over time. This can help you narrow your keyword list down to the ones you really want to target.

You must have a Google account to use Keyword Planner.


AnswerThePublic fetches popular queries based on the keyword you input and generates a cool graphic with the questions and phrases people use when they search for that keyword.

This data shows you insights into the concerns and desires of potential customers and enables you to craft highly targeted content that addresses those needs.


Ubersuggest helps you generate keyword ideas for your content marketing strategy and production.

With Ubersuggest's free keyword tool, generate an unlimited number of suggestions for free and take your content creation to the next level while increasing your website's chances of ranking against the competition.