Often when we meet with our clients for the first time, they ask us the exact same question:
On this page, we are going to:
However, before sharing the knowledge and expertise we have gained from offering SEO services for the last two decades, we’d like to touch base on what search engine optimisation (SEO) is and how it works (if you are already familiar with the basics of SEO, skip to the next section).
Compared to just about every other digital marketing channel, search engine optimisation is the most cost-effective investment. It's a sound long term strategy; when done properly, SEO is one of the most powerful weapons in your digital arsenal.
One of the main benefits of search engine optimisation is that people who come to your website are actively looking for your products or services.
Search engine optimisation is a combination of techniques designed to:
The main purpose of SEO is to "please" search engine robots (also called spiders or bots) - automated tools, developed and controlled by search engines. These bots crawl the internet around the clock assessing web pages against 200+ ranking factors.
Search engines then reward web pages with the right combination of these ranking factors (signals) and place such pages higher in organic rankings.
In a nutshell, SEO is about determining which signals search engines value the most and then applying them to your website in the most efficient way.
High rankings, however, don't necessarily guarantee high volumes of organic traffic. Improving your listing appearance in Google's index will greatly affect your CTR, ultimately driving many more visitors to your website.
For better understanding of how CTR can affect your SEO campaigns, take a look at our "How to Improve Your Organic Click-Through-Rate" article.
Let's make it clear, when we refer to "search engines", we really just mean Google. Google has absolutely dominated the Australian search market for many years - 94.37% market share in January 2021, compared to the next highest market share of 3.63% held by Bing.
There are now tens of millions of online searches being made by Australians on Google every day.
If you could achieve high rankings on Google, the volume of "ready-to-buy" visitors coming to your website would literally transform your business – skyrocketing sales, equalling profits in no time.
In contrast, without search engine optimisation, it is extremely unlikely that your website will rank high enough to be found by your potential customers, thus resulting in your business not being a part of their buying decision.
Every new client asks us the very same question: "How long will it take for my website to rank on top of Google results?"
Well, there is no definitive answer.
In the early days of SEO, seeing the improvements in your rankings could take up to 12 months (sometimes longer) for any given keyword.
Fortunately, these times have long gone.
Today, if you are in a niche with very low online competition, by targeting more specific keywords you might see ranking changes as soon as Google's bot revisits your web pages (sometimes within a few hours).
If you have enough time and patience, you could try a "do-it-yourself" SEO strategy and (potentially) achieve relatively good Google rankings.
However, most of the time, your "relatively good" ranking is simply not high enough to be effective or visible to potential customers.
Sure, you could drive targeted traffic to your website by employing pay-per-click advertising, but as we already mentioned, SEO is the most cost-effective marketing channel that provides the best return on investment for vast majority of businesses.
Numerous studies have proven that organic rankings produce higher quality traffic, resulting in easier conversion to leads or sales compared to traffic generated by PPC placements.
Being able to accomplish effective search engine optimisation yourself, and keeping up with search engine algorithm changes and new trends does take time.
In August 2021 Google announced it made 4,500 changes in 2020 to Google Search. That's 12.5 changes every day!
Although we have offered SEO services since 2002, we still continue to regularly go through various SEO related articles, videos, podcasts and forum discussions to ensure our services remain at the cutting edge of latest developments.
Hiring a reputable SEO agency will not only save you time so you can concentrate on running your business, it will also produce much better and faster results.
Google, Do you need an SEO?
Google's John Mueller said on the 6th of August 2021:
As an SEO agency, a part of your role is to take all of the possible optimizations and figure out which ones are worth spending time on. Any SEO tool will spit out 10s or 100s of "recommendations", most of those are going to be irrelevant to your site's visibility in search. Finding the items that make sense to work on takes experience.
We, at Pro Internet Marketing, have been providing first-class search engine optimisation services to hundreds of customers in Australia and across the globe for nearly two decades. Does it make us the best SEO company? Potentially not. But the outstanding results we have been able to achieve for ourselves and (most importantly) for our clients speak for themselves.
"The team came highly recommended by a close friend. Was never disappointed: honest, efficient and responsive team providing a range of services from website design & development to Google Adwords. Thanks, guys!"
"Deague Group have been using Pro Internet Marketing's services since 2005 for website development, management and SEO/Google AdWords.
With a large volume of websites to manage, it was important to find an internet marketing company that could provide the results we required and who also had the ability to work to our tight turn around times. With a heavy focus on enquiry generation and ROI, it was great to see Pro Internet Marketing deliver great results on all these fronts for many of our websites, especially for our serviced office arm of the company.
They are extremely knowledgeable, quick with their responses and always strive to get the best results possible for our business."
"I have know Joseph for a number of years and have always admired his professional approach to both his clients and his work. The communications plans he has developed for me have proven not only very effective but also very cost efficient.
Joseph attacks his work with great enthusiasm and always with his focus on what is in the clients best interest. I thoroughly recommend Joseph and his company."
"Joseph has been looking after an online side of my various businesses since 2003. He and his team are professional, diligent and they deliver results. Highly recommend."
When you select Pro Internet Marketing as your SEO consultant, you're selecting to have a cost-effective digital marketing channel, which attracts targeted traffic, generates quality leads and keeps sales enquiries coming in.
However, search engine optimisation as a standalone marketing strategy can only take you so far.
To give your business the best chance for success, we incorporate SEO into a well-rounded digital marketing strategy that combines multiple online marketing channels which focus on conversions – our ultimate goal as your digital marketing consultants.
In addition to a free DIY SEO audit (which we strongly encourage you to complete), we offer a comprehensive SEO audit of your website. As part of this audit, we:
It's a paid service – the cost will depend on the size of your website as well as the level of online competition.