We have put together the DIY SEO section specifically for people with very little knowledge of search engine optimisation, but who are willing to put some time and effort into understanding how it works, so they can apply some basic SEO techniques without hiring an SEO agency.
This information will be particularly handy for small business owners who are interested in SEO and recognise the importance of it, but aren't looking to make SEO their career.
If you are an experienced (or even an intermediate) digital marketing consultant, it's unlikely you'll find anything new here – the best sources for more advanced advice can be found by visiting Search Engine Journal, Search Engine Roundtable, Search Engine Watch or something similar.
Unless your business is situated in a very competitive online niche, learning about these basics and applying them to your website should significantly improve your search engine rankings and overall online performance.
We also strongly recommend you to revise the content of your website to make sure that the fundamentals of SEO copywriting are applied to the copy. Without doing so, achieving high conversions might be quite challenging.
We, however, would like to warn you to stay away from managing Google Ads yourself. Without a deep understanding and prior experience, you can easily waste a lot of time and money, which could be better applied elsewhere in your business.
Recommended reading: SEO Starter Guide by Google