Get Online, Market Online, Sell Online
Recently I was preparing a Business Proposal for one of our prospective clients - an established Australian retail chain focusing on a very niche market.
The Marketing Manager, whose responsibility was to present our proposal to the Board asked me for a document written in easy-to-understand English to support his presentation.
I quite like what I wrote and feel that it's worthwhile to publish it (in part) on our site.
Extraordinary View on Your Web Site
Pretty often we argue with people, who can't see their web site as anything more than an online brochure or, in a best case scenario, an online showroom.
Some of them consider a web site a costly and needless attribute, which requires constant attention and financial injections without doing anything good for business.
Their only reason for having a web site is "Everyone else has one, so I should too".
I'm about to show you how a web site can benefit your business. All you need to do is to look at it from a different perspective.
Imagine that you have a chance to open a "dream" store that can tackle all your wants, what might they be?
Wouldn't it be great to have a store that:
- Is in a prime location
- Is never closed
- Is easily accessible by prospective customers from anywhere in Australia
- Is well organised and has as many departments as I want
- Displays unlimited number of products?
Wouldn't it be great to have a store manager that:
- Works for me 24/7 as hard as I want
- Never asks me for a pay rise and, in fact, doesn't need to be paid at all
- Never has any sick days or annual leave
- Always serves my customers in a nice and professional manner and
- Presents my products in the most efficient way?
Now I want you to put "my web site" in front of every row of the above list. Isn't it amazing that every single point applies perfectly to a web site?
When opening a store you need to spend about $250,000, to recruit skilled and reliable staff, and then to carry out significant ongoing operating expenses including salaries, advertising, rent, utility bills, etc.
A web site can be built at a fraction of these costs and perform as well (if not better) as your retail shop with a greater return on investment.
Extreme Makeover For Your Web Site
Have you ever watched the "Extreme Makeover" TV show? Have you been astonished when an ugly duck turned out to be a beautiful swan?
But is this amazing transformation just about the look?
Don't you think that the extreme makeover drastically improves someone's self-esteem and most important of all empowers people to radically raise their ambitions and to reach targets they've never thought about before?
You may wonder what it has to do with your web site.
Well, most web sites also need an "extreme makeover" in order to achieve online marketing goals. And because you are here, your web site probably does need it too.
Similar to the real extreme makeover procedure, your web site must be examined by various specialists and, based on this examination, the essential steps to enhance different aspects of:
should be set up and implemented.
A smart move towards your new efficient web site is to determine what exactly needs to be done to improve your online performance. You can easily find it out with our Web Site Evaluation Report.
If you want to discuss your online wants and needs in more details, send us an e-mail or give us a call on 03 9863 8377 and one of our consultants will be more than happy to provide you with free professional advice.