Web Site Promotion Through The Power of Internet Branding
The ultimate aim of Internet Branding is to get people to trust you more than the competition; to make them think of your web site before they think of the competition's web site.
Surprisingly, Internet Branding starts with traditional offline promotion. Once your web site is up and running, you should make sure your domain name features prominently in all your corporate stationery, business cards, printed promotional materials, etc.
Also think about adding your web site address to the Yellow Pages and/or local business directories as part of web promotion.
Creating a short slogan related to your products/services and adding it everywhere you can, along with your web site address (URL) is a good idea.
As the next step, you should add your slogan and web site address to signature files for all outgoing corporate emails, as well as creating Auto-Responders and “Thank You” pages, which people will receive after enquiring via your web site.
Remember that Internet branding isn't just for big corporations; it's just as important for small businesses with an online presence looking to promote their web sites. With enormous competition on the Internet, those who don't brand can easily go out of the picture.
Viral Marketing - “Word of Mouth” Works on the Web!
It’s true. If people like your web site, they will be more than happy to share it with their business partners, colleagues and friends.
Make it easy for them to do - add a “Recommend This Site” tool as well as a “Bookmark This Site” option to your web site.
An important part of your web site promotion is publishing testimonials from your happy customers. It works perfectly and adds a lot of value to the message you deliver.
To make people recommend or re-visit your web site, keep updating with fresh original content, and offer access to useful online resources related to your products or services, in the form of links to third sites (it’s worthwhile to request a reciprocal link after you have added a resource to your web site).
And don’t forget to update your collection of links, as well as checking for broken links, on a regular basis.
Email Marketing - “Opt-In” Only!
Email marketing is one of the most effective methods of web promotion.
Unfortunately, many people have been using email marketing to spam us with loads of unsolicited, opt-out emails that lead us to instantly delete any email that’s not from somebody we know.
This dramatically affects the efficiency of any modern e-mail marketing campaign.
Those who respect and follow Internet Marketing ethics would never run an opt-out e-mail marketing campaign - both because it’s annoying to the public, and because they’re much less effective than opt-in e-mail marketing campaigns.
Opt-in email is where your customers either request or agree to receive your messages.
You should build your own opt-in mailing list by suggesting your web visitors subscribe to your company announcements, product updates, newsletters, etc.
On the other hand, you don’t have to restrict yourself to an opt-in mailing list only. It is appropriate to email your product updates to those who purchased from you in the past.
Like cold calling, when you approach your potential client or prospective affiliate with a business offer, it will always mean sending an unexpected email message.
Corey Rudl, a well-known Internet Marketer, suggests avoiding these legitimate business messages seen as spam:
- Make sure you're sending the message to the right person.
- Take the time to personalize each message.
- Make sure your proposal makes sense.
- If your message is targeted and professional - you're on solid ground.
Other Methods of Web Promotion
Web Promotion is endless. It has to be well developed, structured and incorporated into your Internet Marketing Strategy.
Depending on your products, services and marketing objectives, your web promotion campaign may include:
- Submitting to relevant subject/industry-focused search engines and directories.
- Publishing posts at online Trade Boards
- Subscribing to free online B2B and B2C marketplaces
- Advertising in suitable e-zines (electronic magazines)
- Participating in Discussion Forums and Newsgroups
As well as:
- Distributing Press Releases
- Joining Web Rings
- Developing affiliate programs with related but non-competing sites
- And much more
Do You Want To Know What Works For You?
Promotional methods and techniques that are effective for others may not do the job for you.
Once again, it comes down to professional experience, expert knowledge and clear understanding of valid business benefits.
After search engine optimisation is completed, developing and implementing your tailored multi-level Web Promotion campaign is a core business of Pro Internet Marketing (Australia).
So, let us do our job, let us save your time and money by offering you a quality choice of services for all your Internet Marketing needs.
To discuss your Web Promotion campaign, simply send us an email or call us on 61 3 9863 8377.