Pro Internet Marketing Tips

Below you'll find some useful suggestions that may help you to successfully market your web site online.

We are constantly adding new tips this page so bookmark it to keep up to date with new trends in internet marketing.

Web Design Web Content Search Engine Optimisation
Submission / Linking Internet Marketing Tips

Web Design Tips

Always Do

  • Remember KISS (Keep It Simple, Stupid) and “less is more” rules
  • Make sure your home page Loads quickly
  • Check browser compatibility
  • Carefully select the colour scheme
  • Provide good navigation
  • Double check for spelling and grammar mistakes
  • Make it easy for visitors to contact you

Consider

  • Site Map and Site Search for bigger sites
  • Interactivity
  • Full contact details on every page
  • Testimonials
  • Copyright Notice, Disclaimer and Privacy Statement

Try To Avoid

  • Splash page
  • “Ad-looking” designs
  • Animated backgrounds
  • Fancy menu options/arrangements
  • Music/sound effects

Never Do

  • Use frames
  • Annoy your visitors with horizontal scrolling
  • Use “ads” in pop-up windows

Web Content Tips

Always Do

  • Begin your text with a headline
  • Lace your text with plenty of subheadings
  • Mingle your text with bullets
  • Keep fonts at size 10 or higher
  • Keep text width under 63 characters per line
  • Write good quality content with keyword rich copy

Consider

  • Write from the visitor's viewpoint rather than your own.
  • Use Arial or Verdana fonts (Times New Roman is hard to read on the screen)
  • Use persuasive and attention-grabbing words
  • Draw attention to important points (boldface, italics, colour etc.), but don’t overemphasise

Try To Avoid

  • Fancy fonts
  • Long sentences and large paragraphs

Never Do

  • DON’T WRITE SENTENCES IN ALL CAPITAL LETTERS, they are hard to read

Search Engine Optimisation Tips

Always Do

  • Use multiple entry points (develop each web page focused on particular keywords)
  • Create meaningful URLs and unique Meta Tags for every page
  • Make sure your keywords are in the first paragraph of your body text
  • Use ALT or Image Tags

Consider

  • Heading Tag (H1, H2, or H3) near the top of the page

Try To Avoid

  • JavaScript
  • Doorways
  • Broken Links

Never Do

  • Use invisible text/images
  • “Keyword stuffing”
  • Use keywords that do not relate to the content of your site
  • Cheat on search engines

Directory Submission Tips

Always Do

  • Submit you site manually
  • Continuously build link popularity
  • Monitor your web performance

Consider

  • Weekly and monthly tasks to maintain your ranking
  • Pay-Per-Click (PPC) submission and advertising

Try To Avoid

  • Free “guaranteed” automatic search engine submissions

Never Do

  • Use “link farms" and FFA (free for all ) pages

Internet Marketing Tips

Always Do

  • Find fast and reliable Web Hosting
  • Publish and distribute Press Releases on a regular basis
  • Develop partnerships with complementary businesses
  • Put a signature on every outgoing corporate email, as well as on any on-line posts and publications

Consider

  • On-line subscription to your e-mail newsletter
  • Link exchange/Affiliate program
  • Promotion of your site in Mailing Lists and News Groups
  • Posting offers on online trade and bulletin boards
  • Online feedback form
  • “Recommend this site”/”Tell a friend” tool
  • Keep your web site updated

Try To Avoid

  • Announce your web site until it is completed and fully functional

Never Do

  • Spam

Test your web site with our Web Site Evaluation Report and get professional recommendations on how to improve your on-line performance and assist you in getting long-term top ranking success.

Simply e-mail us if you have any questions or comments and we’ll be more than happy to talk to you.

Site Map | Disclaimer| Privacy Policy

Copyright© 2002-2012 Pro Internet Marketing. All Rights Reserved.

Pro Internet Marketing
Melbourne Australia
Ph: 03 9863 8377    Fax: 03 9863 8378
info@pro-internet-marketing.com.au