Pro Internet Marketing Tips

Below you'll find some useful suggestions that may help you to successfully market your web site online.

We are constantly adding new tips this page so bookmark it to keep up to date with new trends in internet marketing.

Web Design	Web Content	Search Engine Optimisation
Submission / Linking	Internet Marketing Tips

Web Design Tips

Always Do

Remember KISS (Keep It Simple, Stupid) and “less is more” rules
Make sure your home page Loads quickly
Check browser compatibility
Carefully select the colour scheme
Provide good navigation
Double check for spelling and grammar mistakes
Make it easy for visitors to contact you

Consider

Site Map and Site Search for bigger sites
Interactivity
Full contact details on every page
Testimonials
Copyright Notice, Disclaimer and Privacy Statement

Try To Avoid

Splash page
“Ad-looking” designs
Animated backgrounds
Fancy menu options/arrangements
Music/sound effects

Never Do

Use frames
Annoy your visitors with horizontal scrolling
Use “ads” in pop-up windows

Web Content Tips

Always Do

Begin your text with a headline
Lace your text with plenty of subheadings
Mingle your text with bullets
Keep fonts at size 10 or higher
Keep text width under 63 characters per line
Write good quality content with keyword rich copy

Consider

Write from the visitor's viewpoint rather than your own.
Use Arial or Verdana fonts (Times New Roman is hard to read on the screen)
Use persuasive and attention-grabbing words
Draw attention to important points (boldface, italics, colour etc.), but don’t overemphasise

Try To Avoid

Fancy fonts
Long sentences and large paragraphs

Never Do

DON’T WRITE SENTENCES IN ALL CAPITAL LETTERS, they are hard to read

Search Engine Optimisation Tips

Always Do

Use multiple entry points (develop each web page focused on particular keywords)
Create meaningful URLs and unique Meta Tags for every page
Make sure your keywords are in the first paragraph of your body text
Use ALT or Image Tags

Consider

Heading Tag (H1, H2, or H3) near the top of the page

Try To Avoid

JavaScript
Doorways
Broken Links

Never Do

Use invisible text/images
“Keyword stuffing”
Use keywords that do not relate to the content of your site
Cheat on search engines

Directory Submission Tips

Always Do

Submit you site manually
Continuously build link popularity
Monitor your web performance

Consider

Weekly and monthly tasks to maintain your ranking
Pay-Per-Click (PPC) submission and advertising

Try To Avoid

Free “guaranteed” automatic search engine submissions

Never Do

Use “link farms" and FFA (free for all ) pages

Internet Marketing Tips

Always Do

Find fast and reliable Web Hosting
Publish and distribute Press Releases on a regular basis
Develop partnerships with complementary businesses
Put a signature on every outgoing corporate email, as well as on any on-line posts and publications

Consider

On-line subscription to your e-mail newsletter
Link exchange/Affiliate program
Promotion of your site in Mailing Lists and News Groups
Posting offers on online trade and bulletin boards
Online feedback form
“Recommend this site”/”Tell a friend” tool
Keep your web site updated

Try To Avoid

Announce your web site until it is completed and fully functional

Never Do

Spam

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